Sashay dance club in Lakewood Ranch to close
Sashay, the Lakewood Ranch dance club opened by Sandra Danu, a former competitive ballroom dancer, is closing its doors after a two-year struggle to find its niche and audience.
"I had hoped to get a better response from the dance community and general public with all that Sashay was offering for a fabulous dance experience, " said Danu in an email. "Although we had some wonderful evenings here, there were not enough of them to pay the ongoing expenses."
Danu opened Sashay in March of 2012 in the San Marco Plaza in hopes of creating a new membership model for social dancing. Unlike other area ballroom studios, it did not initially offer lessons or have a stable of teachers; it was intended to provide an aesthetically-pleasing space for social dance for dancers who took classes elsewhere.
"This is a club, not a studio," said Danu at that time, adding that she hoped to work with all area studio owners and defray some of the competition inherent between them and their patrons.
Danu spent $50,000 to install an 1,800 square foot "floating" maple floor in the space and to deck it out with a lime green and fuschia color scheme. But the membership, at $1,400 a year, quickly proved to be a deterrent. Over the course of the next two years, she dropped the membership model and tried various other approaches -- among them, offering themed evenings and renting the room as a performance space -- but nothing seemed to succeed.
Danu invested her retirement savings to purchase the dance space, located at 8209 Nature's Way, and is now planning to put it on the market for resale. Interested parties can contact her at 306-5850.