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Bradenton's Motorworks Brewing unveils logo

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Motorworks Brewing, the Bradenton brewery in planning, revealed its logo today. Designed by Sarasota's Be Creative Studios, the logo takes inspiration from the building, at 1014 9th St. W., that will house the brewery, according to a news release.

Motorworks BrewingThe building once sold cars from the Hudson Motor Car Co. Brewery co-owner Frank Tschida, a racecar enthusiast, took inspiration for his logo from the Hudson Terraplane hood ornament. The release goes on to say Motorworks plans to weave Hudson's history into their beers.

Motorworks beers will include an IPA, a Kolsch-like light lager, a red ale and a stout, along with seasonal brews, according to the release.

The brewery's experimental brew house will be running by September, according to an email from Ann Altman, Motorworks vice president. They plan to open a tap room and wine bar at the site in the late fall. Motorworks' production brewery equipment arrives in October and they plan to have that running in late November, Altman writes.

Here's the news release:

Bradenton Brewery Unveils Brand

Bradenton, FL – Widely publicized Motorworks Brewing, has unveiled its new logo. The 9th Street W. start-up is gathering support and a strong local and social media following who will no doubt be overjoyed to see the brand DNA come to life.

Brewery owners Denise and Frank Tschida drew inspiration for the name and logo for their new brewery from the rich history of the building purchased last December.

Built in 1928 as an automobile dealership – complete with a concrete ramp used to move cars to the 2nd floor for servicing – the impressive two-story, brick and concrete building changed hands, and business focus, a number of times over the past eighty-five years. In the late 1940s - early 1950s the building was home to Hanchett Hudson Motors.

Renowned for outstanding performance and innovative styling, Hudson Motor Car Company was the most successful, independent automobile manufacturer in America. And for brewery co-founder Frank Tschida, a racecar enthusiast with a passion for performance and style, the fact that a 1951, all-stock Hudson Hornet took the checkered-flag against an Oldsmobile Rocket V8 and a Chrysler Hemi V8 at the 1951 Daytona 500, was reason enough to honor the building’s link to the automotive industry by naming the brewery: MOTORWORKS BREWING.

The company’s corporate logo – taken directly from a sketch co-founder Frank Tschida drew of a Hudson Terraplane hood ornament – was fine-tuned by the creative team at Sarasota’s BE CREATIVE STUDIOS. Shown below, the enhanced logo incorporates the brewery’s name and location in a manner that is contemporary yet true to the period.

Hudson was known for innovative “firsts” in the automobile industry and the brewery has plans to weave the auto maker’s fascinating history throughout the launch of their exciting line of craft beers which will include IPAs, a light lager like Kolsch, a red ale and a stout. Seasonal and limited releases from unique recipes that showcase Florida’s agricultural diversity are also planned.

Motorworks Brewing is a full-production, craft beer brewery located at 1014 9th St. West in the heart of Bradenton’s evolving 14th Street CRA. Mid-way between downtown’s Riverwalk Park and the newly renovated McKechnie Field, the 26,000+ sq. ft. building includes a 3,500 sq. ft. Taproom & Wine Bar slated for opening late Fall. A 12,000 sq. ft. outdoor beer garden is also underway. Brewery tours, live music and entertainment in the Taproom and outdoor beer garden, packaged sales and brewery merchandise will be offered.

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Alan Shaw

Alan Shaw has been a fan of craft beer for nearly two decades. He is partial to hops and has been an editor at the Herald-Tribune since 1997. He can be reached at (941) 361-4914, by email or mail at 1741 Main St., Sarasota, FL 34236. Follow him at @alancshaw on Twitter and on Facebook.
Last modified: July 22, 2013
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